What a good demo video does
It leads with an outcome, not a feature tour. The best demos open with the payoff (the result, the “aha”), show one workflow that gets there, and end with a single clear next step. They talk to one specific viewer and stay short, because completion drops off fast after a couple of minutes.
Types of demo video
A personalized sales demo (recorded for one prospect, using their use case), a product demo (a repeatable walkthrough of one feature or flow), and an onboarding demo (shown to every new user). All three are just screen recordings with narration and a clear ask.
How to record a demo video
Record your screen and voice (a webcam bubble makes it personal), keep it under two minutes, and end with one call to action. Share a link instead of a file so you can see who watched and how far they got, and make your next demo sharper.
Related: The demo framework that converts · What is a walkthrough video? · Try Opivv free