What you need
Your product on screen, a microphone, and the Opivv extension. A demo that converts is not a feature list, it is a short, personal walkthrough of one outcome, with a clear next step. You do not need a script or a studio.
Step by step
- Pick the one thing to show. Choose the single workflow that proves the value (the feature, the result, the “aha”). One clear payoff beats a full feature tour.
- Open the product and set the scene. Have the exact screen ready before you record, ideally already showing the interesting state, so you can get to the point fast.
- Start Opivv with mic and camera. Click the Opivv icon (or press Alt+Shift+R), turn on your mic, and add the camera bubble so the demo feels personal.
- Lead with the outcome, then show it. Open with the payoff in one sentence, then demonstrate how to get there. Keep it under two minutes and talk to one person.
- End with one next step and share. Finish with a single call to action, stop the recording, and paste the link into your email, chat, or proposal.
Lead with the outcome, not the setup
Start at the payoff. Show the finished result (the closed ticket, the report that updated, the link you can send) and only then rewind to how you got there. People stay for a promise, not a preamble. One sentence is enough: “In the next 90 seconds you’ll see how to turn a long email into a link you can send instead.”
Keep it under two minutes
Watch-time falls off a cliff after about two minutes for an unsolicited demo. Pick the single workflow that matters and cut everything else. Talk to one specific person (“you”, not “users”), so it sounds like a walkthrough, not a webinar. A face bubble in the corner keeps it human.
End with one next step, then send a link
Finish by telling the viewer exactly what to do: reply, book a call, try the link. One ask. On Pro you can pin that call-to-action button right on the end screen, and send a link instead of a file so you can see who watched and how far they got, making your next demo sharper than this one.
Common questions
How do I record a demo video?
Install the Opivv extension, turn on your mic and camera, open the product, and record yourself walking through one workflow. Lead with the outcome, keep it short, end with a clear ask, and share the link it gives you.
How long should a demo video be?
Under two minutes for an unsolicited demo. Completion drops sharply after that. Show one workflow and one payoff rather than a full feature tour, and use chapters (press M) if it must run longer.
Can I add a call-to-action button?
Yes, on Pro. You can pin a custom end-screen call to action (book a call, start a trial, reply) right on the video, so the next step is impossible to miss.
Can I see who watched my demo?
Yes, on Pro. Because every clip is a link, you can see who opened it and how far they got, so you can focus your follow-up on the prospects leaning in. Recording and sharing the link are free.
Related: The demo framework that converts · Record yourself presenting · Try Opivv free